The Wild, the Innocent, and the Ickey Shuffle

On Nov. 18, 1973, after catching a touchdown pass thrown by Len Dawson in a 38-14 win over the Houston Oilers, Elmo Wright of the Kansas City Chiefs ran in place, frantically pumping his knees and his arms, stopping just long enough to spike the football. The modern touchdown celebration was born. The following season, a young rookie for the Houston Oilers delighted fans with his "Funky Chicken" end zone dance. While only nine years before New York Giants receiver Homer Jones delivered the league's first spike, Billy "White Shoes" Johnson made the recognizable, exuberant expression de rigeur for playmakers.

From Gerald Wilhite's flips to Ernest Givins implacably smooth electric slide, Billy Johnson's influence stretches through the present. By 1988, Elbert L. "Ickey" Woods and his eponymous shuffle became a nationwide craze, mimicked even by Darrel Waltrip after winning the 1989 Daytona 500. The shuffle has even been incorporated into a now standard conditioning exercise. The popularity of the celebratory dance sparked a renewed interest and, consequently, derision for the spectacle.

In 1984, largely because of the choreographed routines of the Washington Redskins' so-called Fun Bunch, the NFL rules committee wrote an excessive celebration amendment. This measure tolerated little more than a simple spike. Then, in 1991, commissioner Paul Tagliabue amended the amendment, relaxing it to target only "The use of baiting or taunting acts or words that engender ill will between teams." But in 1999, led by the efforts of Dennis Green, the rules committee co-chairman, the NFL banned group celebrations. Green said "youthful exuberance" is acceptable, but he added that celebrations or actions that incite the opposition cannot be tolerated.

"How about a ten-year-old doing the 'Icky Shuffle' [sic] if he won a spelling bee?" asks Dr. Jim Taylor in his lighthearted missive Your Children are Under Attack. Although a number of other studies like this one do not cite the Ickey Shuffle as the single greatest threat to America's youth, it seems that the same staid conversations about proper conduct and proper expression recycle themselves every time Terrell Owens pulls a Sharpie from his sock, Joe Horn pulls a cell phone from the uprights, or Chad Johnson pulls out his putter and lines up a thirty-five foot eagle putt.